Do you ever ask yourself the question “Why do your customers do business with you?” If not, you should be asking. PROOF Positioning spent years experimenting with methodologies and measurement techniques that could be used to quantify and asses brand preferences. Adding in principals of neuroscience, they created a new methodology that accurately quantifies emotional resonance. The PROOF method stands alone as one of the most compelling and accurate ways to quantify human emotion. Come and learn how your manufacturing firm can use Emotional Data to answer this most important question. You won’t want to miss this learning event!

If you are unable to make it in-person, we will be streaming via LinkedIn Live the day of the event! Check back here the day of the event for the LinkedIn Live link.

Speaker: Grant Gooding

Grant Gooding got his professional start in mergers and acquisitions working first on the legal side then buy-side analysis, valuations, and transition management. After roughly a decade of analyzing, valuing, and transitioning hundreds of small and mid-market businesses, Grant became infatuated with market research, something that he had to work with every day.
Grant determined that while valuable, almost all market research failed to address one simple, yet critical question that he needed to answer for his clients: Why are people buying this product or service from your business?

With his MBA emphasis in qualitative research marketing, Grant spent the next several years experimenting with methodologies and measurement techniques that could be used to discover the emotions and motivations behind purchasing intent. After working with a nationally renowned brand analyst, Grant discovered a quant method that could be used to assess brand preferences. With that as a starting point, he and his team utilized some principles of neuroscience and behavioral economics and created a new metadata system that can accurately quantify emotional resonance.

Today, PROOF has executed over 500 market research engagements using its emotional resonance method. It stands as one of the most novel, compelling, and accurate ways to quantify and understand why customers do the things they do. Grant is an international speaker in Emotional Market Research and Emotional Data, an emerging field that PROOF is helping pioneer.

Nerdy Fact: Grant is a classically trained vocalist who has performed in venues worldwide including Carnegie Hall, Westminster Abbey, and St. Mark’s Basilica. He has 3 amazing children with his wife, Stacey, of over 13 years.

MML Event Details
Friday, May 10th, 2024
7:15 – 8:00 am – Networking
8:00 – 8:50 am – Presentation
8:50 – 9:00 am – Question & Answer

Event Location
The Lodge Des Peres
1050 Des Peres Rd.
St Louis, MO 63131

Event Registration